DAVAO CITY – Morning routines in the city took a flavorful turn as Dabawenyos at Rizal Park were treated to a surprise giveaway from Jollibee, celebrating the launch of its upgraded iconic Yumburger.

Commuters, students, vendors, and parkgoers were greeted with the unmistakable aroma of a familiar favorite, now with a glow-up. The improved Yumburger features a bigger beef patty and more dressing, delivering what the brand calls a more “Langhap-Sarap” experience while keeping its affordable ₱45 price tag.

In Davao alone, 2,000 free Yumburgers were distributed at Rizal Park, alongside 4,000 vouchers for an exclusive in-store combo. The activation transformed the park into a pocket of joy, with curious onlookers lining up and snapping photos as the surprise unfolded.

Adding to the festive energy, the Yum mascot made a lively appearance, posing for selfies, interacting with families, and handing out burgers to delighted recipients. What began as an ordinary city day quickly felt like a mini celebration in the heart of downtown Davao.

While similar activities were simultaneously held in Makati, Pampanga, Laguna, and Cebu, the Davao leg highlighted how the brand continues to connect with communities across Mindanao, meeting Filipinos where they are, whether on their daily commute or enjoying a pause at the park.

Jollibee also released a new film featuring the upgraded Yumburger and is encouraging customers to share their #GlowUpYUM moments online for a chance to be featured on the brand’s official channels.

For Dabawenyos craving the upgraded favorite, more updates and promotions can be found at www.jollibee.com.ph or through the official ordering platform.