Yufin Philippines, a financial technology (fintech) platform founded in 2022, is helping nano and micro enterprises – including sari-sari store owners, solo entrepreneurs, and housewives – increase their incomes through digital tools, financial services, and innovative business opportunities.

The company aims to double the monthly income of over 10 million Filipino households by addressing the biggest challenges faced by the country’s smallest businesses like lack of access to affordable capital, reliable financial services, and digital tools.

“We want to ensure that even the smallest businesses can grow with confidence because when they succeed, their communities succeed too,” said Yufin co-founder and CEO Shubhrendu Khoche.

In the Philippines, micro enterprises already account for about 90.43% of businesses (around 1.13 million firms), while small enterprises make up 8.82%, according to the Department of Trade and Industry. Meanwhile, an estimated 8.1 million nano enterprises, even smaller, often informal businesses, operated in the country as of 2022.  This is based on data from the Social Enterprise Development Partnerships, Inc.

Yufin supports these businesses with a suite of services, including:

  • Digital payments and embedded financing
  • Reselling of high-demand services, such as insurance, transport prepaid cards, and streaming subscriptions like Netflix and Amazon Prime
  • Distribution-as-a-Service (DaaS), which transforms community-based merchants into local digital hubs
  • Cloud-powered business insights using Microsoft Azure and Power BI, helping merchants plan inventory, forecast demand, and optimize their operations

Its “wAIs cart” feature also helps shop owners build a weekly supply basket tailored to their needs with just one click, streamlining purchasing and saving time.

Currently, Yufin has registered over 30,000 merchants, with monthly gross transaction volume and revenue growing by more than 25%, the company said.

As it prepares for its seed funding round and pursues an ambitious “10x in 6 months” growth plan, Yufin underscores that its partnership with Microsoft is key to meeting rising demand while staying true to its mission: creating meaningful economic opportunities for underserved communities.


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